With the smoking ban in pubs and other social establishments, coupled with more awareness about smoking hazards, the Electronic cigarette is becoming more and more popular as a tobacco replacement device.

The official Gamucci video demonstrates how useful the electronic cigarette is. In fact, many pubs are now selling electronic cigarettes in a bid to get more customers back into pubs. Given the British weather, it's unsurprising that this tactic is so popular as not many people will appreciate standing out in the freezing cold.

Bear in mind however, that it is important to choose official brands such as the Gamucci and the Milano. Since electronic cigarettes are so popular, many cheap imitations have been flooding the market. Just because they are cheap doesn't mean it'll save you money. Many of them fail after only 20 puffs and additionally, they will not have been subject to the same quality control tests as official brands.